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Snapchat may soon let you find products online using the smartphone camera

Snapchat is reportedly partnering with Amazon for the feature

Santanu Basu @shaanthegame 10 July 2018, 4:34 PM
Snapchat's visual search engine, codenamed Eagle, is reportedly still in development

Snapchat's visual search engine, codenamed Eagle, is reportedly still in development Image: Tapasri Saha

Ever spotted something you loved while out shopping and wondered how much it would cost online? Sure you have. But looking up a brand name, model number, or even trying to scan for a barcode takes some doing and is, well, messy and time-consuming. But what if you could just point your smartphone at your object of affection and it could tell you the brand, price and even where to buy it from? According to reports, you may be able to do exactly that and all you have to do is fire up Snapchat. Yes, you heard it right — we said Snapchat.

In a recent report, technology website TechCrunch claimed Snapchat is working on a similar feature, codenamed Eagle, which turns your smartphone camera into a visual search engine. The report states an app researcher looking into the code of Snapchat's Android app came across mention of the new feature.

Now, the Google Lens app offers something similar and lets users identify, scenes, animals, and even products by placing the object in the camera frame. But Snapchat's feature is expected to focus more on retail. Various reports claim Snapchat has even partnered with e-commerce giant Amazon to develop the feature.

The multimedia messaging app already has a similar partnership with music-identifying service Shazam to detect and recommend music to users.

There's been no official communication from Snapchat yet, but the source of the report is pretty credible. Watch this space for more details.

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