Representational Image: Netflix staff in the war room ready for the launch of the second season of original series “Daredevil” Image: AFP
Aiming big with its TV Series and a slew of movies in India, global internet TV network Netflix has partnered with the major DTH service providers Airtel, Videocon d2h and Vodafone. Following the move, you’ll be able to use the Netflix service through these companies' direct-to-home and mobile platforms.
"India is more movie-centric and among the top three markets in terms of mobile usage. We are investing heavily on content and will soon open an office in Mumbai," said Reed Hastings, Co-founder and CEO of Netflix.
"In 2017, we will work on making our Indian service better in every dimension. What's unique about Netflix is that we have got international originals and we will focus on premium content," Hastings added.
With these partnerships, Netflix will offer its critically-acclaimed programs like 'House of Cards' and 'Narcos and The Crown' across direct-to-home and mobile platforms throughout the country.
"In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, an ever-improving viewing experience and incredible joy," Hastings added.
Airtel will integrate the Netflix app into its direct-to-home service throughout the country. Another telecom provider Vodafone will let its postpaid users pay for Netflix services through their monthly bill. For its prepaid customers, Vodafone will introduce some prepaid offers too.
Coming soon on Netflix will be Marvel's "Iron Fist" and new seasons of "Orange is the New Black" and "House of Cards".
Later this year, members will have exclusive access to Netflix original films such as "War Machine" starring Brad Pitt and Sir Ben Kingsley; "Okja" starring Jake Gyllenhaal, Tilda Swinton and Paul Dano; "Our Souls at Night" from acclaimed Indian director Ritesh Batra and starring Robert Redford and Jane Fonda; and "Bright", starring Will Smith and Joel Edgerton.
"Working with some of India's top artists, we cannot wait to bring more locally-produced series and films to our more than 93 million members households around the world," Hastings noted.
Netflix introduced its video-on-Demand platform January last to many countries including India.
With inputs from IANS