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Fitbit takes on Apple Watch with Iconic launch

The new Fitbit smartwatch comes with built-in GPS for outdoor fitness tracking and water resistance of up to 50 meters for swim tracking

T2 Online Newsdesk 29 August 2017, 11:12 PM
Fitbit launches an Apple watch substitute dubbed Iconic

Fitbit launches an Apple watch substitute dubbed Iconic Image: Fitbit

Fitness tracker major Fitbit has launched its latest smartwatch, dubbed Iconic, to compete directly with Apple Watch 2 series. The new Fitbit smartwatch is priced at $299 (Rs 19,141 roughly), making it much more pocket friendly than the Apple Watch 2 series, whose price starts with Rs 32,500 in India.

For its price, the Fitbit Iconic comes with built-in GPS for outdoor fitness tracking, water resistance of up to 50 meters for swim tracking, an all-day heart rate sensor, contactless payments, and an app platform.

Iconic also comes with a claimed battery life of up to 4+ days with sleep tracking. It also includes a much powerful relative SpO2 sensor not found on the Apple Watch. Fitbit claims the new sensor is capable of measuring blood oxygen levels and could be used to discover sleep apnea in the future.

The new Fitbit tracker also includes 2.5GB of local storage for syncing around 300 songs for offline playback to Bluetooth headphones.

Like Apple Watch 2, Fitbit Iconic also comes with its own solution for contactless payments. Fitbit Pay will work with American Express cards and select Visa and Mastercards in the US and Canada from supported banks.

Fitbit has also launched an app platform including necessary apps like Strava, Accuweather and Flipboard, and the company has promised to bring more apps soon. Alongside, the device will feature smart notifications from popular apps like Twitter and WhatsApp as well as calling and text alerts.

The new Fitbit Iconic also features an Apple Watch Series 2-like touch display with brightness up to 1,000 nits for outdoor use. The smartwatch will also let users swap bands to change the style.

To impress sports fanatics, Fitbit will even partner with Adidas on a special edition of the Ionic fitness tracker next year.

Meanwhile, Apple is likely to unveil its third-generation Apple Watch on September 12 with inbuilt LTE support for cellular connectivity along with a plethora of features.

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