Vero or Instagram? Take your pick Image: Twitter
Instagram users fed up with the service becoming more and more like Facebook are flocking to a hot new app called Vero.
Vero lets you share photos and video just like Instagram, plus it lets you talk about music, movies or books you like or hate. Though Vero has been around since 2015, it surged to popularity in recent days, thanks in part to sudden, word-of-mouth interest from the cosplay community — comic book fans who like to dress up as characters. That interest then spread to other online groups.
Photographers desparate to escape the clutches of Instagram are flocking to this new Vero app. Let’s see how long this lasts.— Anthony Quintano (@AnthonyQuintano) February 25, 2018
There's also a growing sense of frustration with Instagram, with a flood of ads, dearth of privacy options and a recent end to the chronological ordering of posts. Instagram users have been posting screenshots of Vero, asking their friends to join.
But don't ring Instagram's death knells just yet: Hot new apps pop up and fizzle by the dozen, so the odds are stacked against Vero. Remember Ello? Peach? Thought so.
I tried asking multiple people why Vero was cool and why I should get it. Each one said a version of “Why not? Facebook took over myspace. No reason this can’t do the same to Instagram” with literally zero response as to why I should download it. So now I’m not going to 🤨— Vinny Mauro (@chenzomauro) February 26, 2018
"Young people are super fickle and nothing has caught on in the way that Snapchat or Instagram has," said Debra Aho Williamson, an eMarketer analyst who specialises in social media.
(With inputs from AP)