Bengaluru traffic police came up with an innovative campaign and roped in an actor to play Yamraj, the god of death, to warn motorists Image: AFP
The traffic menace in India is mainly due to two reasons — excessive motorists on the roads and irresponsible motorists, who flout traffic laws at every nook and corner. To fix the serial offenders on the streets, Bengaluru traffic police came up with an innovative campaign and roped in an actor to play Yamraj, the god of death.
The actor playing Yamraj stopped motorists who weren't wearing helmets and warned them about the repercussions of flouting traffic rules. "We are observing July as road safety month. As part of it, we are conducting various programmes such as lectures in schools and colleges and street-plays. Also, we thought of using the character Yama to send the message across that if you disobey the traffic rules, Yama will come to your home," deputy commissioner of traffic police Anupam Agrawal told PTI.
The report also mentioned some alarming statistics about the number of accidents in India. Until June-end this year, 2,336 accidents have been reported, of which 330 were fatal. With innovative campaigns like these, the traffic police aim to raise awareness among pedestrians and motorists about the importance of traffic safety rules and minimise accidents.
This initiative was also praised by Bengaluru citizens, who expressed their support by tweeting about it. Check out the reactions below:
(With inputs from PTI)