Follow us


Selling tea can make you millions, take it from this American Chaiwalli

Another reason for you to leave your job and sell tea...

Rachna Srivastava SPIN_occhio 28 March 2018, 6:23 PM
The International Chaiwalli aka Eddie Brook

The International Chaiwalli aka Eddie Brook Image: Inc.

Chaiwallahs are ruling the world, oh that's just India. #SorryNotSorry. But in all seriousness, the world is seeing the rise of tea-sellers in key positions, building business empires, taking office in Parliament, et al, and that's about just the ones that have caught our attention.

Trust Chaiwallahs to break the Internet. Be it the blue-eyed Pakistani lad who is now exploring the modelling world or this American woman who has made $35 million (Rs 227.6 crore approx) by selling tea under the brand name, Bhakti Chai.

Yeah, she's an International Chaiwalli. Meet Brook Eddy, who visited India in 2002 and fell in love with chai. She became such an aficionado that she could tell the difference between varieties, too – and you can't even tell the difference between Darjeeling and Oolong.

Bhakti Chai owner Brook Eddy
Eddy loves visiting India. Image: Inc.

In 2007, Eddy started her own fused version of tea and started selling them in mason jars.

According to a report published on Inc., Eddy launched ready-to-drink cold box sets which are available all over the US. And now, she has 26 employees who work for her, and her cold concentrates are quite a hit.

Side note: What's Chai Tea? It's either chai or tea, right?

Eddy told them, “I'm a white girl born of hippie parents in Glenwood Springs, Colorado, and then raised in Michigan, right? I shouldn't really have this pulse for India, but I do. I love the chaos and vibrancy. Every time I come I'm introduced to something new. It's just real.”

Not only minting money, Brook's company also believes in giving back to the society. Back in 2015, Bhakti Chai formed an “social-change initiative called GITA (Give, Inspire, Take Action) to award financial grants to causes that range from feeding the homeless to providing access to clean water.” They have given away $500,000, till date.

Wow, that's something isn't it? Soon, netizens started sharing two cents of their minds and it was actually discussed at length.





Anyway, if we live by example of others and listen to our great leader's advice of selling pakodas and chai, we will too have a multi-million dollar business. And, we see no reason not to quit our jobs and start selling tea.

Read more:

Give the milky masala chai a break with these hot brews this winter

Steaming chai cocktails, anyone?

Ditch iced tea this summer, and switch to bubble tea, which is so much cooler

Trending stories

We use cookies to enhance your experience on our website by showing you relevant ads and content. By continuing your navigation, you accept the placement and use of cookies. To learn more about cookies and/ or to opt-out of these services, please see our Cookie Policy.