The International Chaiwalli aka Eddie Brook Image: Inc.
Chaiwallahs are ruling the world, oh that's just India. #SorryNotSorry. But in all seriousness, the world is seeing the rise of tea-sellers in key positions, building business empires, taking office in Parliament, et al, and that's about just the ones that have caught our attention.
Trust Chaiwallahs to break the Internet. Be it the blue-eyed Pakistani lad who is now exploring the modelling world or this American woman who has made $35 million (Rs 227.6 crore approx) by selling tea under the brand name, Bhakti Chai.
Yeah, she's an International Chaiwalli. Meet Brook Eddy, who visited India in 2002 and fell in love with chai. She became such an aficionado that she could tell the difference between varieties, too – and you can't even tell the difference between Darjeeling and Oolong.
In 2007, Eddy started her own fused version of tea and started selling them in mason jars.
According to a report published on Inc., Eddy launched ready-to-drink cold box sets which are available all over the US. And now, she has 26 employees who work for her, and her cold concentrates are quite a hit.
On a whim, this hippie founder packed her bags for India. Now, she's made $35 million selling chai tea. https://t.co/i5hOgFzE53— Inc. (@Inc) March 26, 2018
Side note: What's Chai Tea? It's either chai or tea, right?
Eddy told them, “I'm a white girl born of hippie parents in Glenwood Springs, Colorado, and then raised in Michigan, right? I shouldn't really have this pulse for India, but I do. I love the chaos and vibrancy. Every time I come I'm introduced to something new. It's just real.”
Not only minting money, Brook's company also believes in giving back to the society. Back in 2015, Bhakti Chai formed an “social-change initiative called GITA (Give, Inspire, Take Action) to award financial grants to causes that range from feeding the homeless to providing access to clean water.” They have given away $500,000, till date.
Wow, that's something isn't it? Soon, netizens started sharing two cents of their minds and it was actually discussed at length.
When I showed this to my dad yesterday, he asked why these people are making goat tea!— Nami Thompson (@nami_knows) March 27, 2018
I live in Boulder & run a local parenting group. I’m currently embroiled with two of her friends who also can’t seem to duplicate “authentic” cha. I keep telling them to use Tetley
Alternate title: Centuries later, white people are still making millions off India's resources, ideas, and culture. https://t.co/Fs3MnD0qzi— Ziad Ramley (@ziadramley) March 27, 2018
Because India really needed a white person to come figure out to do chai properly?— Nithin Coca (నితిన్) (@excinit) March 27, 2018
Ok first of all it's NOT chai tea. It's either Chai or Tea. Second of all she made 227 CR rupees off of Chai but donated 3 CR out of that? 👏👏👏 Third of all, BHAKTI AND GITA? WOW. White ppl are still making millions off of India's legacies. And they want it to be their own!!??— Romil Phadke (@kaleidoscope567) March 28, 2018
Anyway, if we live by example of others and listen to our great leader's advice of selling pakodas and chai, we will too have a multi-million dollar business. And, we see no reason not to quit our jobs and start selling tea.