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Here's how Tinder's 'ladies first' feature can fix app-based dating

You never have to read another corny pick-up line — if you don't want to

Ujjainee Roy @UjjaineeRoy 19 February 2018, 6:59 PM
Tinder is about to go lit

Tinder is about to go lit Image: YouTube

What's the worst part of online dating? Wait — we don't want the entire list — we know it's long AF. We mean what's the one thing that gets your goat everytime you log in to Tinder? Cheesy pick-up lines, amirite? Also, a gazillion things, of course. But Tinder has got you covered on the first problem.

The location-based dating app is set to introduce a 'ladies first' feature, which will give women the chance to start off a conversation or to stall one. It is basically a setting that female users can enable, which will let them decide when they want to make their move. Basically, the guy can't connect with the girl, if this setting is enabled.

This is not a default setting — and ladies can enable the setting just for one person with whom she matched but does not want to connect with. This, of course, means two things — no ridiculous pick-up lines (well, lesser ridiculous pick-up lines), and you can actually keep people on the back-burner if you've already got a lot of matches to go through.

“Often, women don’t really want the pressure of kicking off the conversation, but if they want it, that’s great. The feedback that we’ve heard is that women don’t always want to be forced to make a move, so we want to give people the ability to choose," Mandy Ginsberg, CEO of Match, the company that owns Tinder, told MarketWatch.

With this feature, which will be available in the next update, Tinder has taken a leaf out of the dating app Bumble. The app, which is also location-based, only gives female users the chance to start off a conversation. While Bumble is used by 26 million people over the world, Tinder has around 100 million users. 



Incidentally, Tinder had tried to acquire Bumble a while ago, but the deal did not get a green light. And Tinder obviously took matters into its own swipe — we mean, hands. But Ginsberg maintains that the 'ladies first' update is not "a reaction to any competitor,” but the result of listening to feedback from users.

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