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Boys, are you ready for Brotox?

There's no shame in a bit of vanity, experts agree

Arpita Kala 15 June 2017, 10:10 PM
There's a 20-25 per cent rise in men using Botox

There's a 20-25 per cent rise in men using Botox Image: Thinkstock

Wanna be a bro in the know? Well, if you don't already know about Brotox, we are here to help. This is a clever pun on Botox that is used to cosmetically remove wrinkles by temporarily paralysing muscles and Brotox is for hot bros who regularly go in for injections to mask their fine lines and wrinkles.

“The last ten years have brought a visible difference in the approach of men vis a vis beauty and appearance. They were always concerned by their receding hairline, clothes or accessories; but today they are increasingly embracing aesthetic procedures like Botox to reduce signs of ageing and maintain a youthful appearance,” says a leading aesthetic physician who has seen 20-25 per cent increase in men opting for Botox in the past 5 years.

So, if you are unhappy with forehead lines, wrinkles or even crinkly eyes aka crow's feets, you're not alone. According to the American Society of Plastic Surgeons, there is a 310 per cent increase in men seeking Botox as compared to 10 years ago. However, about 20 per cent of them still try to keep it a secret. Seems like opening a cold one with the boys while getting Brotox isn't really a bad thing, no?

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