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No country for criticism: People delete Amazon, courtesy Swara Bhasker

Here's why #boycottamazon is trending on Twitter

Ujjainee Roy @UjjaineeRoy 22 April 2018, 6:44 PM
In case you're wondering, it's exactly as ridiculous as it sounds

In case you're wondering, it's exactly as ridiculous as it sounds Image: Fotocorp

Having opinions on desi Twitter will cost you — even more so, if they are the right ones. Just ask Swara Bhasker. A week ago, Swara protested the rape of an 8-year-old girl and, now, the hashtags #boycottswara, #boycottveerediwedding have been joined by #boycottamazon, owing to Swara's association with the brand.

In case you're wondering, yes, this is just as ridiculous as it sounds.

By protesting the Kathua rape case, Swara has earned names like 'activist for hire', and 'Swara bas kar', and people are now boycotting everything she is associated with. Amazon recently tweeted their campaign titled 'Ajnabi Shahar Ki Googly,' featuring Swara and the actor promoted it on her page. And boy, get ready for some major ajnabi behaviour from your countrymen.

Within hours of the tweet, peeople began uninstalling the Amazon app, owing to their association with Swara. "I refuse to buy anything from Amazon till it stops associating with activist-for-hire @ReallySwara, who insulted my country and my temples! #BoycottAmazon," came a tweet.

Desis downrated Amazon on Google Playstore, cancelled their subscription to Amazon Prime, and are even cancelling the orders that have already been dispatched. You know this is serious when people cancel sale items that are already in transit. Major hurt alert.

Swara is not the only Bollywood celeb who has protested the India's rape culture, and yet she is the activist who must bear the brunt of being a desi woman with critical opinions. Interestingly, Amazon deleted the tweet featuring Swara's promo.

"Hi @amazonIN, you don’t need users who boycott you for signing up a woman who condemns rape. If you discontinue your association with her because a few people deleted the app over hurt sentiments, you will lose respect of a far greater base of sensible Indians," a well-reasoned Tweeple wrote in response to this debacle. But we're not sure if anyone's listening

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