In case you're wondering, it's exactly as ridiculous as it sounds Image: Fotocorp
Having opinions on desi Twitter will cost you — even more so, if they are the right ones. Just ask Swara Bhasker. A week ago, Swara protested the rape of an 8-year-old girl and, now, the hashtags #boycottswara, #boycottveerediwedding have been joined by #boycottamazon, owing to Swara's association with the brand.
In case you're wondering, yes, this is just as ridiculous as it sounds.
By protesting the Kathua rape case, Swara has earned names like 'activist for hire', and 'Swara bas kar', and people are now boycotting everything she is associated with. Amazon recently tweeted their campaign titled 'Ajnabi Shahar Ki Googly,' featuring Swara and the actor promoted it on her page. And boy, get ready for some major ajnabi behaviour from your countrymen.
I am Hindustan. I am Ashamed. #JusticeForOurChild #JusticeForAasifa— Swara Bhasker (@ReallySwara) April 13, 2018
8 years old. Gangraped. Murdered.
In ‘Devi’-sthaan temple. #Kathua and lest we forget #unnao Shame on us! #BreakTheSilence #EndTheComplicity #ActNow pic.twitter.com/O8rABOrZq9
When I made the big move to a new city, all I wanted was a swanky music system, music being my passion! No matter how much I hunted for it, couldn't find anything of my choice. In fact, I only got confused! #AjnabiShaharKiGoogly #ChonkpurCheetahs @amazonIN https://t.co/dQcI3z3zww— Swara Bhasker (@ReallySwara) April 19, 2018
Within hours of the tweet, peeople began uninstalling the Amazon app, owing to their association with Swara. "I refuse to buy anything from Amazon till it stops associating with activist-for-hire @ReallySwara, who insulted my country and my temples! #BoycottAmazon," came a tweet.
Desis downrated Amazon on Google Playstore, cancelled their subscription to Amazon Prime, and are even cancelling the orders that have already been dispatched. You know this is serious when people cancel sale items that are already in transit. Major hurt alert.
#BoycottAmazon . Honestly speaking I love purchasing from @amazonIN . At any given point of time, I ll have products in transit from Amazon. Badly hurt, with a heavy heart l m disassociating my self from amazon. Nothing greater than my nation n relegion. @ReallySwara pic.twitter.com/NtcQUrHRHT— Shome (@Prabal51183) April 19, 2018
@amazonIN— Maruti (@MarutiBajrangi) April 19, 2018
Disassociate yourself with @ReallySwara
Otherwise all Hindus will trend #BoycottAmazon
She has abused in the past.
You very well know what will happen to ur company if it gets a bad name in india
Swara is not the only Bollywood celeb who has protested the India's rape culture, and yet she is the activist who must bear the brunt of being a desi woman with critical opinions. Interestingly, Amazon deleted the tweet featuring Swara's promo.
Hi @amazonIN, you don’t need users who boycott you for signing up a woman who condemns rape. If you discontinue your association with her because a few people deleted the app over hurt sentiments, you will lose respect of a far greater base of sensible Indians.— Rituparna Chatterjee (@MasalaBai) April 21, 2018
"Hi @amazonIN, you don’t need users who boycott you for signing up a woman who condemns rape. If you discontinue your association with her because a few people deleted the app over hurt sentiments, you will lose respect of a far greater base of sensible Indians," a well-reasoned Tweeple wrote in response to this debacle. But we're not sure if anyone's listening