A poster of Welcome to New York
Why is this film important? Well, let us tell you the about cast and that ought to answer your question. Welcome to New York stars Diljit Dosanjh and Sonakshi Sinha in the lead, Lara Dutta, Boman Irani and Riteish Deshmukh as supporting cast, Sushant Singh Rajput and Rana Daggubati in cameos and... wait for it... Karan Johar in a double role as himself and the villain, Arjun.
Naturally, then one would expect the film to be crackling at the very least, with guerilla promotions by not less than three production houses. However, there's been nothing like that.
What the film does have, instead, is the ability to spoof the very industry that maketh the film. Broadly speaking, Welcome to New York looks like an extended audio-visual for promoting IIFA awards. Would you believe that the film is even produced by the same guys who produce IIFA? *mind has been blown*
There are with Riteish and KJo, as himself is on a stage, where both play hosts at an awards night. Riteish mocking KJo for only ever casting Shah Rukh Khan and pulling off hits, and for his abhoring performance in Bombay Velvet is something that's been a part of our coffee table conversations before, but to have KJo himself participate in it is commendable.
Diljit, unlike his boy-next-door demeanour, plays a gabru hero. No, really, that's his name. Yet, he is as endearing as ever, even as the obnoxious wannabe North Indian (forgive the stereotyping). Sona is a fashion designer who clubs bindis with western wear like it is her birthright, a trend that has made it to International ramps already. They find themselves in NY as winners of a talent contest that gets them an entry pass into the aforesaid awards night.
KJo the villain is named Arjun — yes, Riteish already cracked the Karan-Arjun-Rakhi joke you're thinking of right now. He is ruthless and gets people killed off for watching Kuch Kuch Hota Hai ("Hera Pheri karte naa toh main maaf kar deta, par tumne Kuch Kuch Hota Hai dekhi?" Oooo we're so scared!)
So what happens when all these eccentric characters land up on the same awards stage? That's exactly what the film promises to deliver. With a very Priyadarshan-esque build-up, we hope the climax is like his films, too, and doesn't end up being a KJo movie, instead.
The film has been directed by Chakri Toleti, and is set to release on February 23.