Barun Sobti in a still from Iss Pyaar Ko Kya Naam Doon 3 Image: YouTube/ Star Plus
Just when we thought that all is well with Barun Sobti's TV show Iss Pyaar Ko Kya Naam Doon 3, we got to know that the makers have decided to pull the plug on the series owing to low TRPs. The show was launched in July on Star Plus, and there was a lot of hype around it, considering Sobti was returning to the small screen after a gap of six years.
In an interview with Pinkvilla, Gul Khan, co-producer of the show, gave the reason for this sudden decision and elaborated on what went wrong with Season 3 of the show. "The show is getting pulled off due to low ratings," Gul said.
IPKKND 3 also failed to create the same hype that its first part did back in 2011. From the very beginning, fans have been upset over the casting of Shivani Tomar as the female lead instead of Sanaya Irani, who was the lead in the precious season. And they wasted no time expressing their anger on social media.
However, Gul denied that these were the reasons behind the show failing to impress.
"Online popularity or negativity does not impact the ratings much actually. No matter how popular the show is online, it doesn't become a highly rated show, and no matter how much negative chatter is there online, it doesn't result in low ratings. IPKKND simply didn't do well in BARC ratings," Gul said, adding that there are no regrets whatsoever though. "We tried something new by doing a new universe of a Hindu social. It didn't work. But we gave it our best shot and now we will move on with our learnings and experiences," she said.