Zoya is venturing into web series with Amazon Image: YouTube
In an attempt to counter the ever-rising popularity of Netflix, Amazon India Prime Videos have done something that no one else has done before. They've tied up with one of Bollywood's ace production houses, Excel Entertainment and signed some of the biggest names in the business of cinema to create original content for the audience. The first in this series is of course Inside Edge, directed by Karan Anshuman, which was recently launched by Farhan Akhtar and Ritesh Sidwani of Excel and the entire cast — Vivek Oberoi, Richa Chadha, Tanuj Virwani, Siddhant Chaturvedi, Sanjay Suri, Sarah Jane Dias and Sayoni Gupta, among others. But it was at the very launch that Ritesh revealed something we're super excited about. Turns out, Zoya Akhtar and Reema Kagti are jointly working on the next Amazon Prime project which will be produced by Excel too.
Amid questions about his expectations from the new show, Ritesh revealed that Excel wanted to tap the web series segment because of how the pattern of consuming content was changing worldwide. "This is the space to be in. Zoya and Reema are already working on the next project and we're expecting rave responses from the audience."
Though Ritesh did not reveal details about the show, reports suggest that Zoya and Reema's piece will be a story of two wedding planners, titled Made in Heaven. Zoya is currently prepping for her next, Gully Boy with Ranveer Singh and Alia Bhatt.