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Aamir Khan to Alia Bhatt, celebrities are taking the #PadManChallenge

Kicking the taboo around menstruation in the groin (sorry, not sorry for the pun), celebrities are flaunting sanitary pads on social media with pride

Rachna Srivastava SPIN_occhio 3 February 2018, 8:00 PM
Aamir holds a sanitary pad to promote menstrual hygiene

Aamir holds a sanitary pad to promote menstrual hygiene Image: Twitter

Ladies, we regularly pay our local chemist shops a visit, once a month at least, to grab that pack of essential sanitary pads. Agreed? Then, you would also agree that they come in extra layers of wrapping to hide from the common eye — the black plastic bags, newspaper wrap, et all. Extra care and protection, you see. And, by any chance if you refuse to have it packed that way, you are met with a baffled look from guy behind the counter. The stigma around the very natural and biological process of female anatomy leave men (sometimes women, too) embarassed. But that seems to be changing, gradually. Adding to the much-needed change are our Bollywood celebrities, who are flaunting sanitary pads on social media. So what if it's a publicity gimmick for you know which film we are talking about.

As part of the Akshay Kumar starrer Padman's promotions and, of course, to spread awareness about menstrual hygiene, tinsel-towners and social media big shots are putting up their 'holding a pad in hand' pictures/selfies and taking the #PadManChallenge.

The film's inpsiration Arunachalam Muruganantham, the man who invented a machine for manufacturing low-cost sanitary pads, started the challenge on Twitter yesterday, asking Padman's producer Twinkle Khanna, and actors Akshay Kumar, Sonam Kapoor and Radhika Apte to take the challenge.

Which they did, of course! And, tagged more people.

Twinkle got her buddies, Aamir Khan Shabana Azmi and industralist Harsh Goenka to pose.

The sport that he is, Aamir further nominated the Khans — Salman and Shah Rukh — and Amitabh Bachchan. (We're still waiting for their selfies).

Akshay, tagged Alia Bhatt, Deepika Padukone and Virat Kohli. Alia added her own touch to it, and did it upside down at the gym.

Radikha passed the baton (or we should say pad?) to Ayushmann Khurrana, Kalki Koechlin and Aditi Rao Hydari.

Fashionista Sonam Kapoor, who will play a social media activist and tabla player in the film, tagged her BFFs Swara Bhasker, Jacqueline Fernandez and bro Arjun Kapoor.

And, how can netizens be left out of the bustle? The good people of the Internet are hashtagging and uploading their pictures of holding a pad in order to amplify the reach of the challenge.

Many would simply ward it off as a film promotional gig. But, isn't that how Indians take stuff more seriously? Case in point: Toilet Ek Prem Katha.

The R Balki helmer, that was earlier set to hit the theatres on January 25, is now scheduled to release on February 9 after they offered a solo-release floor to Sanjay Leela Bhansali's Padmaavat.

Read more:

Sidharth Malhotra is irritated about the Aiyaary-Padman clash

Twinkle Khanna set to make history at Oxford University with Padman

Padman, we have a question for you. #WhereIsTheSanity in sanitary napkins GST?

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